"Slim wallets" have become a big category now, but do you know how rapidly they have grown in the past few years?
According to a survey, there were approximately 100 "thin wallet" projects launched on crowdfunding sites in Japan between 2013 and 2019. This number has jumped to more than 600 in just four years, from 2020 to 2024.
Part of the catalyst for this surge was the "Tenuis3" project we carried out in 2019.
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The significance of the figure "44 million yen" At the time, it was unusual to receive such a large amount of support for a wallet project.I think this shows how many people were craving a "truly thin, truly easy-to-use wallet."
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When a trend occurs, it is common for similar products to spring up in the same industry. However, we have not simply set trends; we have always looked ahead and continued to improve.
- "History" is a sign of trust. As new brands appear and disappear one after another, our products continue to evolve into the third and fourth generations and continue to be chosen. We believe that this fact speaks to the product's perfection and appeal.
If you're unsure which of the many slim wallets out there is genuine, take a look at the history of the brand.