"The Most Popular Colors" According to the Data: The Psychology Behind Black's Overwhelming Dominance in Sales

After running the SOLAHANPU brand for 10 years, I’ve discovered a few interesting facts.

Across all our products, “black” is by far the best-selling color. It’s followed by darker shades like navy and dark green. There seem to be several reasons for this: black goes with any color, it’s a safe choice, it conveys a sense of quality, and stains aren’t as noticeable. On average, male customers seem to prefer black, blue, and dark shades of green.

Looking at the statistics, it’s clear that users are highly sensitive to color choices, beyond just the functionality and design of items like wallets and shoulder bags. While we’ll continue to offer our popular colors, we also plan to introduce new shades that users will love. Even with the same design, the color can change the user’s mood and the context in which the item is used—a significant psychological shift when viewed over the long term.

Let’s take a look at our past products to see if there’s a color you like! Product

List: https://solahanpu.com/collections/all

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