Back when slim wallets and mini wallets weren’t as common as they are today, the “Tenuis 3rd Generation Canvas Edition” was the product that fundamentally changed the game. In the compact wallet category, this model can be considered the origin of the challenge to achieve both “thinness” and “storage capacity.”
■ Why It Was Supported on Crowdfunding
When it first launched, this mini wallet raised approximately 44 million yen through crowdfunding.
・Its perfection as a slim wallet ・The
balance
between slimness and storage capacity ・Its unique structural design
These features were highly praised, resulting in widespread support.
■ Tackling the Contradiction Between Thinness and Storage Capacity
With compact wallets at the time,
・Making it thinner reduced storage capacity
, and increasing storage made it thicker
was a common trade-off.
With the third-generation Tenuis,
• Optimized card placement • A structure
that distributes
thickness • Maintaining a flat profile
to address this challenge.
■ The combination of canvas and goatskin
Another key feature of this model is its materials.
・ Exterior: Waxed canvas ・ Interior
: Goatskin
・Lightweight yet durable
, supple yet strong
, and a texture that softens with use
By combining different materials, we’ve achieved a balance between functionality and comfort.
■ The Structure That Led to Today’s Mini Wallets
Features that are now standard were first introduced in this third generation.
・Hidden pocket・Coin
compartment with
dividers・Flat structure
These designs were perfected through trial and error.
■ The Significance of Looking Back at Our Roots
Looking back at past products allows us to:
・Confirming our design
philosophy ・Understanding what we have prioritized ・Recognizing how
things have changed
.
■ A Design Philosophy That Endures
The concepts established in this third generation include:
・Balancing thinness
and ease of use, ・Design that eliminates waste, ・A
structure that fits into daily life
and have been carried over to current products.
■ Take a Look at the Project from That Time
Click here to view details from the crowdfunding campaign.
